about us
Happyview produces over 10,000 product models and maintains an annual output of 30,000,000 pieces.
Our product line includes hard lures, soft lures, metal jigs, and resin lures.
We are a trusted partner of over 100 renowned brands and over 2,000 retail stores worldwide.
How It ALL beginning
Founded in 2005, Happyview Lure is a specialist in large-scale lure manufacturing with over 20 years of experience.
We manage ALL OEM/ODM process, from raw material and component sourcing to sample production, brand development (logo development), mass production, packaging, quality control inspection, and product delivery.
Our scale, capacity, and expertise are unmatched among lure manufacturers. We specialize in producing high-quality, functional lure gear, ensuring our customers’ success with exceptional quality.
We continuously innovate in our production, leveraging years of industry experience to ensure customer satisfaction.
At Happyview, you’ll find an intelligent, visual production workshop, comprehensive production processes, and experienced technicians. Our deep partnerships with numerous brands over the years have made Happyview a leader in lure manufacturing.
We prioritize quality and customer satisfaction, treating each project as a collaborative effort. This ensures your vision is realized on schedule.
We firmly believe that with our help, anyone with a creative idea can build their own fashion brand. To date, we’ve been honored to help clients around the world launch and grow their fashion businesses and brands.
1.Professional
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Start your bussinessWe are proud of our service capabilities
Over the years, we have developed into a leading manufacturer of fishing lures with our efficient services and good quality.
We provide OEM/ODM customization to help you develop your brand.
What we insist on.
high efficiency.
stability.
integrity.

high efficiency.
We maintain a high level of market competitiveness through technological and equipment upgrades and the recruitment of talented individuals.
stability.
Utilizing new technologies and experienced technicians, we have achieved seemingly unattainable products one after another and earned the trust of our customers.
Innovation
We value trust as our most valuable asset and strive to maintain long-term partnerships.
jion us
We are a lure production factory that can provide you with a stable supply.