As a professional fishing lure factory and trusted lures company, Happyview deeply understands the diverse needs of Amazon fishing lure sellers. We categorize our Amazon partners into three types and tailor support around factory confidentiality, flexible supply, strict quality standards, fast delivery, and after-sales guarantee—all while covering your needs for custom lures, wholesale lures, and […]

Turning your lure design idea into mass-produced products needs clear information to connect designers, manufacturers, and wholesalers—avoiding gaps that delay or ruin projects. For designers, sketches alone aren’t enough. Share physical prototypes (e.g., wooden lures you’ve tested in real fishing) to let manufacturers grasp core traits: center of gravity, weight distribution, wall thickness, weight position,

When you have a great lure design and want to turn it into reality, finding a reliable supplier often takes a lot of time. Happyview Lure Factory, for example, always has sufficient orders in production and stable brand partnerships—this is a sign of reliability. Below are key ways to judge if a lure factory is

When you’ve finalized a design concept for a new hard plastic lure and want to turn it into a market-ready product, you need a lure factory capable of deep collaboration and strict confidentiality to support you through the entire process. This post details how Happyview Lure Factory handles your hard plastic lure orders—and ensures delivery

In the production of manual fishing lures, molds have always been one of the fixed costs. Choosing the right mold and optimizing its use is key to cutting costs effectively. Steel molds are widely used in mass production by traditional factories. They offer excellent durability, typically supporting the production of 100,000+ lures. Suitable for lead

Soft plastic lures are used by every angler for their exceptional versatility and customizability. They come in countless shapes via molds, with vibrant color options from pigments, salt added for weight adjustment, glitter for light-reflective effects, and scent additives to mimic real prey fish. All four can be colored, typically as specified by clients (Pantone

Happyview’s soft lure workshop prioritizes strict quality control: 17-month R&D experience backs injection molding color checks, UV process supervision, and PVC/TPE hanging time limits (2-3/1-2 days). We do 3 scent tests, 10-time paint rub tests, and meet custom needs—no “good enough,” just top-tier soft lure production.  Happyview’s lure packaging workshop uses standardized processes. We use