Happyview Fishing is a leading fishing lure company specializing in custom fishing lures, from metal and soft/hard plastic to resin lures, plus handmade tackle rigs. With 100+ skilled technicians and semi-automated production, our 4 lines ensure efficient manufacturing.
Equipped with an MES system, we monitor production and quality in real time, delivering painted lures and wholesale lures that meet strict standards. We offer custom lure molds for unique designs, backed by comprehensive after-sales service and a reliable supply chain—trusted as a top bait company for quality and consistency.
Partner with us for custom fish lure solutions that stand out in the market.