Hard Lure Product Design & Development Process

Creating high-performance fishing lures demands precision, expertise, and a deep understanding of both angler needs and fish behavior. As a leading lure factory and lure company, we’ve refined a streamlined process to turn ideas into market-ready products—whether for custom lures, OEM fishing lure projects, or fishing lure wholesale lines. Here’s how we do it:

We start by aligning with market trends or client specs to shape the initial design—critical for custom lures that stand out. Using pro CAD tools (SolidWorks, Rhino, Fusion 360), our team crafts detailed 2D/3D drawings, defining every detail: dimensions, lure lip angle, internal cavities, weight chambers, and tail shape. This stage ensures your OEM fishing lure or branded line meets exact performance goals, whether for freshwater bass or saltwater tuna.

To speed up iteration, we 3D print resin prototypes via SLA/DLP technology—perfect for testing structure and proportions of your custom lures. Initial water tests check sinking rate, balance, and basic action, letting us tweak the 3D model on the fly: reposition weights, adjust lip geometry, or refine swim dynamics. For OEM fishing lure clients, this means faster approval cycles and reduced time-to-market.

Our fishing production process prioritizes real-world performance. We run dynamic tests in tanks and open water, evaluating casting posture, retrieval motion, and sound chamber function. By adjusting internal weight distribution, hook hanger positions, or buoyancy, we fine-tune the lure’s swim action—ensuring it mimics prey precisely. This step is non-negotiable for professional fishing bait manufacturer standards, whether for bulk fishing lure wholesale or high-end custom lines.

Before tooling, our R&D and mold engineering teams collaborate to review designs—critical for smooth fishing production. We finalize 2D engineering drawings (draft angles, parting lines, material flow) to guarantee moldability and structural integrity. This “design freeze” stage protects your OEM fishing lure or custom lures from costly mold reworks later.

We trial molds (aluminum for prototypes, steel for mass production) via injection molding, then rigorously inspect samples: dimensional accuracy, surface quality, and assembly fit. Functional tests follow: water resistance, swim action, joint durability, and impact resistance. For lure company clients, this ensures consistency across every unit—vital for fishing lure wholesale reliability.

We analyze trial feedback, adjust molds or designs as needed, then validate finishing processes: painting, transfer printing, foil stamping, and decal application. Once approved, we lock in technical docs and prep for pilot runs or full-scale production—ready to deliver custom lures, OEM fishing lure orders, or bulk wholesale lines that meet our professional fishing bait manufacturer promise.

At every step, we blend innovation with industry expertise—because great lures aren’t just made; they’re engineered to perform. Whether you need unique custom lures or scalable fishing lure wholesale solutions, our process ensures quality, consistency, and results.