H Happyview Fishing Weihai Premium Lure Factory
Craft Overview

Seven workshop areas that turn lure design into stable export production.

Buyers need to see how a factory is organized. This page explains the workshop chain behind Happyview hard lures, soft lures, metal jigs, finishing, assembly, packaging, and QC.

Factory logic

A better process page should show what happens inside the factory, not only list equipment.

The seven workshop areas below give procurement teams a clear view of how product structure, finish, packaging, and quality control connect before shipment.

6,000㎡organized production base in Weihai
30+key machines supporting daily output
MES + ERPproduction visibility for planning and follow-up
Organized Happyview fishing lure production workshop
Seven workshop areas

Each workshop carries a different part of the production risk.

The layout below is built for fast buyer review: what the area does, what it controls, and why it matters for repeat orders.

Hard Lure Workshop at Happyview 01

Hard Lure Workshop

ABS hard bait molding, fitting, and finish control

For crankbaits, minnows, poppers, and similar hard lures, this workshop focuses on body structure, hardware fit, lip alignment, finish stability, and action consistency before shipment.

  • ABS body structure
  • Hardware fit check
  • Action and balance review
Soft Lure Workshop at Happyview 02

Soft Lure Workshop

PVC, TPE, and TPR formula processing

Soft lure production needs stable material feel, color control, shape recovery, and repeatable injection or pouring discipline. The workshop supports custom formulas, color planning, and retail-ready output.

  • PVC / TPE / TPR options
  • Color and scent planning
  • Elasticity and shape checks
Metal Jig Workshop at Happyview 03

Metal Jig Workshop

Weight balance, coating, and rigging preparation

Metal lure programs depend on weight accuracy, coating strength, hook setup, and market-specific applications. This workshop supports jigs and metal categories for export buyers.

  • Weight and balance control
  • Coating quality review
  • Hook and accessory setup
Painting and Printing Workshop at Happyview 04

Painting and Printing Workshop

Commercial color effects for premium positioning

Experienced painters and printing equipment help control color layers, fish-scale effects, UV details, and batch consistency. This is where a lure moves from functional part to market-ready product.

  • Multi-layer paint effects
  • UV and pattern printing
  • Color difference control
Assembly Workshop at Happyview 05

Assembly Workshop

Eyes, hooks, split rings, and final fitting

Assembly connects the visual finish with actual use. Teams check accessory fit, bonding, alignment, packing flow, and the details that affect buyer confidence at retail.

  • Accessory assembly
  • Bonding and fit review
  • Pre-packaging inspection
Packaging Workshop at Happyview 06

Packaging Workshop

Private-label packaging and export preparation

Packaging is handled as part of the product, not an afterthought. The team supports blister cards, boxes, labels, insert cards, carton planning, and buyer-specific private-label needs.

  • Private-label packing
  • Carton planning
  • Retail presentation control
QC and Testing Area at Happyview 07

QC and Testing Area

Inspection before goods move to shipment

QC connects raw-material review, in-process checks, finished-goods inspection, action testing, appearance review, and issue records so repeat orders can stay more stable.

  • Material and first-article checks
  • In-process inspection
  • Finished-goods review
How the workshops connect

The production chain is managed as one workflow, from brief to shipment.

A project can move from category planning to sample confirmation, workshop production, inspection, packaging, and export preparation without losing ownership between teams.

Brief and sampleConfirm drawings, reference images, material direction, and commercial target.
Workshop productionAssign the category workshop and finishing route according to product type.
QC and packagingCheck function, appearance, packaging, cartons, and export preparation.
Factory review

Need to verify a specific workshop before sending a serious RFQ?

Tell us your product category and which part of the process you want to review. We can guide you toward the right workshop evidence, sample discussion, or quotation path.